Collecting patient information such as email addresses is critical in helping you grow your business. Not only are e-newsletters an effective way to connect with your patients, they are an extremely low-cost way to stay connected. Gathering email addresses and utilizing them on a consistent basis, can strongly impact your ability to acquire new patients (be sure to have the appropriate HIPAA policies in place first). Keep reading to find out the 4 reasons e-newsletters get you patients.
1. With an Emailing system in place, you can build your database. Some individuals may not be looking for a healthcare practitioner at this time, but if you can connect with them when they are showing interest, and provide them with useful content throughout the year, you will be the first one they think of when they are ready to purchase. Be sure to implement a list building technique (i.e. E-Newsletter sign up on your website or email field on registration forms) to gather email information from your patients and potential patients.
2. E-Newsletters allow you to position yourself as the expert. Use e-newsletters to share valuable information with patients that not only shows them that you are knowledgeable in your field, it shows them that you care enough to share that information with them.
3. Accessibility is key. In this day and age, if you aren’t able to connect with your consumers on a regular basis, you’re behind the game. Soon enough, you will be forgotten. Businesses that are showing the most success are ones that have made themselves accessible to their consumers through outlets such as e-newsletters and social media. Allow your patients to connect with you and give their feedback. You want to hear the good and the bad!
4. Streamline the process from research to purchase phases. With a resource such as an e-newsletter, you can make it as simple as ever for patients to reach out to you in a number of ways. By including items such as email and website links, phone numbers and clinic-specific information, you eliminate any guesswork for your consumers and make it extremely easy for them to take the next step and set an appointment.
For help setting up e-newsletters for your healthcare business, or to learn about the other marketing services we offer, please contact us today!